Email Template: After

Email Template: After

BEFORE

Email Template: Before

after

Email Template: After

This is an email template re-design where I was the lead designer. The original email was cluttered with too much text that was difficult to read in all caps and the email was overloaded with color blocks for the five different brands. The email looked and felt overwhelming.

There are two versions of the re-design and both are used for different sales messages.

In the first version I simplified a lot of the copy to communicate the most important message. I also removed many of the images to make it shorter and feel less overwhelming. In the second version I also condensed the copy but increased the number of images and simplified the brand colors. Both are effective and communicate a stronger message.